More companies are devoting a larger share of their advertising budget to internet marketing these days, but you shouldn't abandon traditional media, as both belong in your marketing mix. The key is to find out how to make them work together for the best results.

 

At Centrinomics our experts will review your marketing strategy to ensure that the business online and offline marketing campaigns are;

• working together synergistically,

• the message is being delivered consistently across all the media channels – both traditional media and internet.

• dedicating your ad dollars to the most effective approaches.

• optimizing your advertising budget.

 

Our ultimate goal is to maximize the exposure of your marketing campaigns and reach your target audience at the lowest cost possible.

 

No matter which type of marketing you pursue, the objectives are universal:

•  Build awareness of your company's brands, products and/or services

•  Educate and inform customers about the features and benefits of your products or services

•  Generate leads and sales by inciting customers to inquire about and ultimately purchase your products or services

 

While the goals of traditional media marketing and internet marketing are the same, the way in which your message is delivered and reaches your target audience is fundamentally different.

 

Traditional media marketing is visually engaging and, as such, particularly effective at building awareness of your brands, products or services. It is also effective at targeting based on a specific geographic area (think regional/local TV stations, radio stations, newspapers, magazines or circulars, outdoor signage, billboards, etc.)

 

On the other hand, internet marketing uses one or more online channels such as search engine optimization, pay per click campaigns, email, social media sites or Wi-Fi enabled mobile devices to reach an audience that is actively seeking specific content, news or information about a product or service. Through web sites, landing pages, email and more, internet marketing is an excellent way to educate consumers about your brands, products or services.

 

Online you can provide limitless details and images about your product, as well as a convenient purchase method. As a result, internet marketing is more effective than traditional marketing at generating leads and sales.