Growth Strategy

Centrinomics has developed systems, of assessing numerically the progress being made, by a company, in becoming a Customer and Team Member-Centric Profitable Brand. It involves;

1. the establishment and measurement of the Key Performance Indicators [KPIs] that reflect to what extent the customers are receiving the full experience they are paying for when doing business with the Brand,

2. resulting in their being recommender customers, and

3. in the Brand achieving its profit and growth goals.

4. detailed Business valuation and financial proforma services.

Multi-Unit Growth

Single-unit businesses with hands-on operators who do very well with one location, will have a struggle with expansion. In a majority of these cases, the business will see reduced sales in the original unit because they are not prepared to operate through managers. And with expansion capital at a premium in most cases, reducing the operating capital of Unit 1 to open Unit 2 will be a challenge for both locations. Here are five critical questions to ask yourself:

1. Is my business concept the right model for multi-unit ownership?

2. Do I have systems in place to support multi-unit operations?

3. Have I operated multiple company-owned units as a owner?

4. Is my Operation Manuals prepared correctly to offer multi-unit and  development support?

5. Am I willing to commit the resources for this type of expansion?

Centric Culture

 Our approach is focused on assisting you and your Brand to become more Customer and Team Member-Centric.

We measure your team members’ satisfaction (TSI) about the company as a great place to work and measure your customer loyalty (CLI) as a great experience to do business with. Companies with team members who believe it is a great place to work have a higher percentage of satised, loyal, and promoter customers.

An analysis and assessment are completed which provides: benchmarks, suggested improvements, team member selection & orientation, leadership, and processes used with customers. This process results in changes that improve team members’ satisfaction and loyalty. 

We measure your customers’ perception about  why or why not they would or wouldn’t recommend your business to their friends, family and the general public. Those who do recommend you are “Promoters” and those who don’t recommend you are “Detractors.” A business wants to increase its percentage of promoters and eliminate all detractors, if possible. To accomplish this. We use benchmarks and perform a “root cause analysis” to determine what changes need to be made in the company’s Operations, Marketing, Customer/ Team Member Engagement, and Technology to increase promoters and eliminate detractors.

Marketing Strategy

To effectively integrate your internet and traditional media marketing campaigns, you need to determine which combination of media channels work best for you and how much to spend on each. Online and offline marketing campaigns should have a consistent look, feel and flow. Your offline campaigns should always drive customers to your web site, landing page or social media fan page.

Many companies enlist the services of multiple marketing agencies to develop and manage their online and offline campaigns. Not only does this make it difficult to achieve cohesiveness between campaigns, but it can also be much more expensive. We can create and manage both internet and traditional media marketing campaigns. By leveraging our expertise, you can spare yourself the frustration of dealing with multiple agencies and personnel, as well as save time and money. We will ensure that you have the right mix of media and ad spend to successfully reach your target market and maximize your advertising ROI.